Fox Business - Taylor Swift concert put Travis Kelce's 'exclusive' shirt on map; designer says exposure was 'astronomical'
Fox Business - Taylor Swift concert put Travis Kelce's 'exclusive' shirt on map; designer says exposure was 'astronomical'

Fans were swooning over Travis Kelce and Taylor Swift’s kiss following her Buenos Aires concert last Sunday, dissecting every moment.

And something that definitely caught their attention was Kelce’s green, white and blue multi-pattern shirt by designer J. Logan Horne, who created the J. Logan Home brand.

"The exposure from Travis has been astronomical," Horne told Fox News Digital. "Traffic on the J. Logan Home has skyrocketed, and searches for the brand have also increased dramatically."

The designer explained that the shirt Kelce wore is from his Maison collection and that "Each piece is assembled by hand using three separate vintage scarves from the same European designer. This particular shirt was crafted from original Yves Saint Laurent scarves."

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